Published inKanjo Marketing Science JournalAnalysing emotional reactions to static advertisingAt Kanjo we’ve been asked if we can measure emotional responses to static content.Nov 3, 2020Nov 3, 2020
Published inKanjo Marketing Science JournalStudying emotional connections to nostalgic advertising in the modern dayIf you’re aged between 30 and 40 you’re likely to remember the “You know when you’ve been Tango’d” adverts from the 90s. Hugh Dennis, Ray…Nov 2, 2020Nov 2, 2020
Published inKanjo Marketing Science JournalMeasuring emotional reactions to Barnardo’s “Believe In Me” campaignWhen it comes to emotional advertising the charity sector often pulls hard on the heart strings to grow their supporter base and deliver…Oct 30, 2020Oct 30, 2020
Published inKanjo Marketing Science JournalPutting the science into marketingHow behavioural and marketing science helps combat biasesSep 30, 2020Sep 30, 2020
